Privacy Policy

White Umbrella Technologies Inc. Effective date: October 5, 2026 · Last updated: October 5, 2026

This Privacy Policy explains how White Umbrella Technologies Inc. ("White Umbrella", "we", "us") collects, uses and protects personal information when you visit whiteum.com, request early access as a guest, or apply as a chauffeur or fleet partner.

1. Who we are

White Umbrella Technologies Inc. is an Illinois corporation. Contact: hello@whiteum.com · Illinois.

2. Information we collect

Information you give us

Guests: first and last name, email, US mobile number; how you travel (yourself, your family and family size, or your company, company name and role); typical journeys (airports, private aviation, business, events, chauffeur for a day); optional pickup address; how you heard about us; the invitation code you used, if any.
Chauffeurs and fleets: first and last name, email, US mobile number; whether you are an owner-operator or a fleet; City of Chicago public chauffeur license number (if you have one); vehicle class; company name and number of vehicles (fleets); base city and ZIP code (street address optional); confirmation that you own and commercially insure your vehicle; how you heard about us.
Team chauffeurs (chauffeurs who drive a vehicle owned by someone else): the same contact details and license number, the name of the vehicle owner or company, and your confirmation that the owner has listed you on the vehicle's commercial insurance.
Consents: whether you agreed to receive text messages and the exact wording you agreed to; for chauffeurs, your authorization to verify your license.

Information our team records

When we speak or write with you, our staff may keep short notes about your request or application: the outcome of a call, and service preferences you tell us about (for example, how you like to be contacted, luggage or vehicle needs, timing). Staff are instructed to record service facts only and not sensitive personal details.
From those notes we keep a short internal summary of your preferences, so that the next person who helps you is prepared. The summary is written with the help of an AI service (see section 5) and can be read and corrected by our staff. It is never used to make a decision about you automatically.

Information collected automatically

Anonymous form-progress events: a random identifier for your browser session, which step of the form was reached, and campaign tags in the link you followed (for example, utm_source). They are not linked to your name or contact details. We do not use advertising cookies or cross-site tracking pixels.
A salted, one-way hash of your IP address to prevent spam and abuse. We do not store your IP address itself.

Information from public sources

For chauffeur applicants who provide a license number and authorize it, we check the status of that license in the City of Chicago's public "Public Chauffeurs" dataset (license status, type, expiration date and the name on record). We only look up the number you gave us.

We do not collect biometric information (such as face geometry or fingerprints), and we do not collect payment card numbers on this site.

3. How we use information

To review your request or application and contact you about it.
To remember your service preferences, so you do not have to repeat them.
To verify chauffeur licenses against City of Chicago public records and re-check them periodically while your application or partnership is active.
To send the messages you asked for (email and, only with your consent, text messages).
To manage invitations: to credit the member who invited you and to prioritize invited requests.
To keep the site secure and prevent fraud and abuse.
To understand, in aggregate, how the site is used and improve it.
To comply with legal obligations.

We do not sell your personal information and we do not share it for cross-context behavioral advertising.

4. Text messages (SMS)

If you check the text-message consent box, we may send you account notifications (for example, that your request was received or that your invitation is ready). Message frequency varies. Message and data rates may apply. Reply STOP to opt out and HELP for help. Consent is not a condition of any purchase.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent will not be shared with any third parties.

5. How we share information

We share personal information only with service providers that process it on our behalf and under confidentiality obligations, to operate the service:

website hosting and security (Vercel, Cloudflare);
database (Supabase);
email delivery (Resend, Google Workspace);
text messaging (Twilio), only if you consented to texts;
protection against automated abuse on our forms (Cloudflare Turnstile);
AI text processing (Anthropic), only to turn our staff's notes into the short internal summary described in section 2. Before notes are sent, we remove names, email addresses, phone numbers and long identifying numbers.

We may also disclose information if required by law, to protect the rights, property or safety of White Umbrella, our guests, partners or others, or as part of a merger, acquisition or sale of assets (in which case this policy will continue to apply to your information).

If you were invited by a member, the inviting member may see that their invitation was used; they will not see your contact details or application. If a team chauffeur sends an invitation link to the owner of the vehicle they drive, the page the owner opens shows the chauffeur's first name.

6. How long we keep information

Early-access requests and partner applications: while we are reviewing them and, if not accepted, up to 24 months, unless you ask us to delete them sooner.
License verification results: while your application or partnership is active and up to 24 months after it ends.
Staff notes, call records and the internal summary: for the same period as the request or application they relate to.
Records of actions taken by our staff (who changed what and when): up to 24 months.
Consent records (SMS and license verification): for as long as required to demonstrate consent under applicable law.

7. Security

We protect information with encryption in transit (HTTPS), access controls, staff sign-in limited to approved email addresses with sessions that expire, a record of staff actions, and by limiting access to people who need it. No method of transmission or storage is completely secure; if a breach affecting your personal information occurs, we will notify you as required by Illinois law.

8. Your choices and rights

Email: reply to any email, or write to hello@whiteum.com, and we will stop writing to you.
Text messages: reply STOP.
Access, correction or deletion: email hello@whiteum.com from the address you used, and we will respond within 30 days. We may need to verify your identity.

9. Cookies and similar technologies

We use only what the site needs to work:

a random identifier kept for your browser session, used for the anonymous form-progress events described in section 2, and a marker so that the opening animation plays once per visit;
Cloudflare Turnstile, which protects our forms from automated abuse and may set a cookie or read basic signals from your browser to tell people from bots;
for our own staff only: sign-in cookies and a display preference.

We do not use advertising cookies, and we do not allow third parties to track you across other sites through whiteum.com.

10. Children

The site is not directed to children under 18, and we do not knowingly collect information from them. Requests and applications must be made by adults.

11. Changes

We may update this policy. We will post the new version here with a new "Last updated" date and, for material changes, notify you by email.

12. Contact

White Umbrella Technologies Inc. · hello@whiteum.com · Illinois